Exhibition Stands – How to engage your audience?

Exhibition Stand are undoubtedly a great way of meeting up with potential clients. It is important to create a conducive environment to attract maximum audience to increase sales. There are various ways to present an exhibition stand. Some clients prefer custom built with various designs according to their company or product. Few prefer modular stands or a specific type for only branding purposes. Taking the client’s need into account, exhibition stand builders incorporate the need accordingly. Investment in good exhibition stands goes a long way in successful sales. To launch new products, gain new leads or to sell the products, it is necessary to make sure there is anticipation created among audience and the leads are followed after the exhibition. In all the haste of bringing together a great exhibition people often forget to implement certain ideas which contribute to a victorious exhibition.

• Pre Exhibition




• Advertise the venue, time and date of the exhibition on various platforms.

• What is going to attract them to your stand? – Demos, celebrities, free giveaways or competitions. It is important to inform people to build curiosity in them.

• Research, research and research! You must research all the opportunities of networking and reaching out to your audience.

• Create a way in which the audience can contact you earlier and book appointments.

• Be aware and research on the activities of your competition.

• Plan on how you shall collect the leads, identify the requirements of clients and contact them accordingly.

• During Exhibition




• Have a unique attraction on your stand which is effective in gathering plenty of customers on your stand.

• Make sure there is uniformity in smart dress code of the people who are part of your stand.

• Avoid usage of mobile phones while on the stand, keep your customers engaged.

• Use technology like wayfinding and digital printing to make it easy for people to find your exhibition.

• Make sure there are good speakers and orators conducting your exhibition.

• Great hospitality goes a long way in impacting the audience.

• After the exhibition




• Handle PR to make sure there is media coverage about the exhibition conducted.

• Share your work on social media platforms like – Facebook, LinkedIn, and Twitter for maximum reach.

• Keep the engagement growing between you and your audience by providing them with newsletters and flyers etc.

• What are you up to next? Make sure you share it with existing audience!

These are certain tips which can be paid attention to for a successful exhibition!